It’s true, that messaging applications have revolutionized the way we communicate. For many, that means that SMS is dead. But marketing experts believe that they simply transformed and today are a perfect channel for brands to communicate with consumers,
What is SMS marketing?
Its name gives a perfect clue as to what it is, it is the application of marketing strategies using SMS or text message as a communication channel.
The truth is, it is not something new, because at the time when brands like Nokia dominated the cell phone market, surely we all received messages inviting us to participate in interactive games, download music, or similar. Technically, that’s SMS marketing.
However, this technique or methodology has been transformed to fit the modern times of omnichannel and smartphones.
Many brands that only sell online use it to strengthen their relationship with customers, even when they are not using the internet.
How to do SMS marketing?
These are some considerations to be successful in your campaigns:
Set a goal
You will only be able to measure the effectiveness of what you do if you have a clear objective in mind. That being said, we share with you some of the most common ones:
- Disseminate promotion strategies
- Announce launch of new products or services
- Increase website or blog traffic
- Conduct satisfaction surveys
- Remember pending payments
- Confirm appointments
In the case of promotion strategies, you can use an exclusive SMS marketing discount coupon, which will help you know how effective your campaign is.
Keep a record
It is advisable to record the actions in your CRM. This way, you will always know which clients you approached and with what intentions.
If you don’t have CRM software or services, you should know that there are several free CRM options you can choose from.
Recording everything in your CRM will help you keep more complete data on your customers, which will surely help you discover their profile and consumption or behavior patterns.
Even if you have a defined objective, 160 characters may not be enough if you don’t have the right skills to write that message.
Apply copywriting and microcopywriting strategies and your messages will be attractive, but also concrete. If you want to take it a step further, contact a digital marketing specialist in this area and you will see that the results of your SMS marketing improve considerably.
Even if you obtained their number completely legally and voluntarily, many clients or leads will not have your phone number registered.
Whether with a signature at the end of the message or along with the greeting, identify yourself so consumers know that the message is yours.
In addition, it is recommended to use the recipient’s name whenever possible and take care of the time at which messages are sent.
Choose a professional tool
If you own a small business, are an entrepreneur, or are self-employed, you can choose to do it yourself when your client base is small and they are all in a limited geographic area.
However, SMS marketing is much easier if you use automation strategies.
You decide the content of the messages, as well as the date and time of sending, and the service you choose will do it for you. Many email marketing tools provide this service, so it is not difficult to get a professional tool.
Please note that the charge may vary depending on the country the container is located in. Apply everything you know now about SMS marketing to enjoy a closer and more productive relationship with consumers.
Contact us at Digital Specialist if you are looking for new and better ways to market your business.